Five Key Things You Need to Be Sharing with Your Fans (Besides Your Music)

The old walls that used to separate artists and audiences have crumbled by the wayside entirely thanks to social media and other modern means of communication.

Obviously, as an artist, you're going to want to make sure that you're doing everything you can to get the word out about your music. Your music will build your fan base – but if you're serious about creating a community that connects with you as an artist much more deeply, you have to be willing to go the extra mile.

Today's fans are looking for a lot more than just a catchy beat and a fun hook. They are looking for artists that they feel a connection.

Your music lays the foundation for the connection you have with your audience, but there's a lot more you'll need to do to fit together these pieces of the puzzle. You'll want to find as many ways as you can to reach out to your community, getting them excited about you as an artist and not just excited every time you release new tracks.

Here are five things you want to start doing ASAP to hit the ground running!

Tell them the story behind your music.

Artists open up to fans about how they create music – the motivations that go into every recording session, the stories behind every writing session, and how the piece gets made. Create a much deeper connection with their fans than those that only connect on a superficial level.

You don't necessarily have to have all kinds of "deep meanings" behind your music to generate this kind of connection with this type of storytelling. Anything of the creative side of the music industry is going to be gobbled up by those looking to connect with you – and these moments of candor will go a long way towards separating you from the rest of the pack.

Here are some ideas for you to think about:

Tell the story behind the song and album?

Where were you when you made it, and when did you create it?

What does the song or album mean to you?

How did you evolve as an artist throughout the creation?

Once more, these are just some general suggestions to consider. Use them as a beginning point if you are feeling stuck.

Use them to examine your project from all angles and find the ideas that will strengthen your promotion whenever you release it.

Let your fans be behind the scenes.

Behind-the-scenes footage, photos, and stories are always fun, engaging, and exciting – and you'd be hard-pressed to find fans of any artist or of any art that isn't looking for a sneak peek behind the curtain.

People love to see how their favorite things are made, the process behind how the finished product gets put together, and the fascinating little stories and insights into everything that goes into putting together something of this creative magnitude.

These little miniature documentary shots can go a long way towards deepening that connection between you and your fans.

Open up about your influences.

Passionate fans are always interested in tracing the lineage of their favorite artists, diving deep into the artists that influenced them – and the artists that helped make them into the musicians they are today.

Not only is this going to be a fun way to open up to your fans about who you are musically and how you got there, but it's also going to be a fun way to get a little bit of extra exposure to the artists that helped influence you. - (mainly if they are otherwise a little bit obscure).

Musical artists have been taking advantage of this tactic to do real deep dives into some pretty otherwise obscure physical artists, songs, or albums. Even just a quick video of you breaking down why you love a particular song or how it influenced or continues to influence the music you make will help deepen the connection that your fans feel they have with you – especially if they are just as influenced by this music as you were!

Shine a light on your other creative outlets

Even the most obsessive musical artists on the planet look for other ways to express their creativity, usually with pet passion projects that might not be getting the kind of attention from your fans that your music is.

A great way to open up this relationship is to share these interests, projects, and passions and get your community involved. Sharing information about your favorite music outside of your own, your favorite books, your favorite hobbies, and your interests will always round out your character and show your fans who you are. It sure beats them feeling like they are only ever indirect with the "artist" and not the person behind the artistry.

Connect and collaborate

Today, a massive piece of the puzzle is finding artists to connect with and collaborate with, opening up your sound, and doing exciting projects with artists that may not be ideal in line with the genre of music you are used to doing. Collaborating with other artists is a great way to promote your Spotify.

These kinds of crossover projects always add a lot of excitement. Not only will they open up new channels of connection between you and your community, but they also get you a lot more active in your music industry and open up doors that previously weren't open.

However, do not mistake connecting and collaborating as some networking endeavor. Way too many artists go down this road and completely obliterate the goodwill they were hoping to generate with fellow artists and with their community, sinking their battleship much faster than they would have thought possible.

Organic collaborations that just kind of "click" can be fun, exciting, and something that gets your community jacked up.

Express yourself

It's all about finding ways to express yourself, to share who you are as a person and as an artist, and to find ways to get your community more and more excited – and more passionate – about you, your music, and your sound.

Today's communication tools and social media have completely leveled the playing field for the music industry in a way that just wasn't ever possible before. Take advantage of the leverage to build and grow the kind of musical following you've dreamed of with the help of the inside information we shared above!

Here’s How to Find the Ideal Pitch Perfect Kick Sample for Your Next Song

Here's How to Find the Ideal Pitch Perfect Kick Sample for Your Next Song

There's just no denying that the kick drum sample you use in your song is going to act as a foundation. If your kick sample isn't picture-perfect, the odds are pretty good that the music will suffer because of it – even if everything else is something special.

The thing that makes finding the perfect kick sample so tricky is that there are so many different variations to pick and choose from, so many different ways you can go, and so many different ways you can play around with this crucial element.

Musicians are always wondering what makes a kick drum sample so solid, what makes one good work for a particular song when it wouldn't work with another. Learning what to listen for can make or break your ability to add this key component to your songs from here on out.

Below we dig a little bit deeper into the key aspects you want to pay attention to as a musician, the details you'll want to zero in on if you're going to knock your kick samples out of the park from here on out.

Let's get right to it!

Don't listen in a vacuum.

One of the most prominent problems musicians have when trying to find the suitable kick sample is listening to these individual samples all on their own, trying to fit these puzzle pieces into the rest of the mix without actually listening to everything contextually.

This is like trying out half a dozen different spices independently of one another and then hoping that they would work well in an otherwise tried and true recipe – just because you liked the way they tasted separate from everything else.

Now, this doesn't mean that you necessarily have to have everything ready to go as far as your recording is concerned. But you will want to use whatever you do have ready to add at least a little bit of context to your kick samples, finding the right one with everything put together.

It's not a bad idea to throw together a couple of samples on a track and then individually mute and isolate different kick samples throughout the song to get a feel for which one may work best. This kind of hot-swap practice speeds up the process significantly.

Be cautious of envelopes.

Both the attack and the release of your kick sample sound is going to be a big part of how well it works – or doesn't – in your music, and these kinds of envelopes can quite literally make or break an otherwise perfect setup for your sound.

Whether you're looking for something a little more staccato, rounded out, smoother altogether, the personal attack and decay qualities of your sample need to be in line with the overall sound quality and tonal profile you're shooting for to get the right fit.

If your envelopes are on the wrong side of your tonal profile, it's going to feel a little off and a little sour. Sometimes you can do a little mixing and tinkering to get things back in line, but other times you'll have to go wholesale for a new sound altogether.

Dial-in the EQ spectrum

Again, it would help to make sure that your overall tonal profile and the harmonic content you're generating in your sound match up nicely with your kick samples.

That doesn't mean that everything has to blend perfectly – a little bit of contrast can shake things up and sound new and fresh – but it does mean that everything has to work well together.

There's a reason why soy sauce isn't used in Mexican cooking all that much; it just doesn't fit and feels out of place. The same kinds of problems will pick up if you aren't paying attention to the EQ spectrum of your sounds altogether.

Layer, layer, layer

Top-tier musicians understand that the odds of finding a single perfect kick sample to take their song to the next level is very hard. Rather than perfecting one kick-drum, many often use layers of multiple kicks.

Layering is a little bit more advanced and something that you aren't going to want to take a "throw it all at the wall and see what sticks" kind of approach to, but it is a proven methodology that can add a lot of richness and a lot of interest to your song that wouldn't have been there otherwise.

You might even have to play around with nontraditional kick sample instruments (and we use that term loosely) to add a little bit of extra texture and another layer to your kick samples sounds. Play around, use your creativity, and unleash your inner artistry, and you'll find something that works with just a bit of layering.

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Start with your tuning.

Many artists jump from one kick sample to another right out of the gate just because it doesn't feel right at first, abandoning pieces that would have significantly worked if they had just toned things up somewhat and got the fundamental frequency of these samples right before moving on.

The transpose function of your sampler is going to play a significant role in getting the tone of each kick sample pitch perfect right out of the gate, and a little bit of fine-tuning – and a little bit of creativity – can have you creating something really special almost out of thin air.

Again, you need to make sure you listen to the samples you are tuning in context to dial things in. But you might be surprised at how samples sound after a bit of tuning, especially ones that you would have discarded wholesale beforehand.

Get those levels matched up.

Anyone who has spent even a little bit of time in the production world understands the value of matching up levels when comparing two different audio files side-by-side, and you'll need to make sure that this is a big part of your kick sample search.

Even just the most minor differences in levels can dramatically affect how we perceive certain sounds, their strengths and their weaknesses, and whether or not they "play nicely" with the kind of music we are looking to create.

Focus on your meters as you level match to create fair comparisons across the board.

Don't be shy about wiping the slate clean.

Many people – not just musicians, could learn a lot about how to succeed by focusing on the principle of sunk costs and the value in sometimes walking away from a project that just isn't working, no matter how hard you've tried to make it come together.

One of the biggest challenges as a creative artist is "killing your babies." It's easy to fall in love with something that isn't quite right but something that you have worked hard to craft, but the important thing is to recognize when you have carried this effort just as far as you can and aren't going to be able to get it any closer to where it needs to be.

It's never going to be easy to wipe the slate clean and abandon a kick sample you've been dialing in for hours and hours on end (maybe even longer). But sometimes, it's the right thing – the best thing – to do.